China Launches 4-Month Service Festival to Boost Summer-Autumn Spending
Updated
Updated · Global Times · Jul 19
China Launches 4-Month Service Festival to Boost Summer-Autumn Spending
3 articles · Updated · Global Times · Jul 19
Summary
July-October promotions will anchor China’s new service consumption festival, with July and August as the main push before extending into the September-October shopping peak.
JD.com, Meituan, Trip.com, Damai, WeChat, Alipay and Douyin will use digital tools to offer discounts and services across catering, hotels, transport, tourism, performances, healthcare and inbound spending.
Family travelers, elderly people, children and inbound tourists are key targets, as organizers aim to match supply with demand more precisely and improve resource allocation.
The campaign also seeks to strengthen overseas promotion of Chinese cultural and tourism offerings, ease payment for foreign visitors and link online-offline consumption through broader service-sector integration.