China Targets 190 Million Visitors and $150 Billion Tourism Spend by 2030
Updated
Updated · South China Morning Post · Jul 8
China Targets 190 Million Visitors and $150 Billion Tourism Spend by 2030
3 articles · Updated · South China Morning Post · Jul 8
Summary
China’s new five-year tourism plan aims to draw 190 million inbound travelers by 2030 and generate $150 billion in spending.
The plan casts tourism as both an economic driver and a diplomatic tool, saying it should help showcase China’s image and expand Beijing’s influence over international industry rules.
154 million inbound visitors arrived in mainland China last year—including travelers from Hong Kong, Macau and Taiwan—up 17.1% from 2024, giving the government a stronger base for its 2030 target.
Visa-free entry has been a key lever since late 2023, with China expanding the scheme to 50 additional countries to revive inbound travel.