Updated
Updated · Democrat & Chronicle · Jul 16
Olive Garden Relaunches 10,000 $100 Pasta Passes After 6-Year Hiatus
Updated
Updated · Democrat & Chronicle · Jul 16

Olive Garden Relaunches 10,000 $100 Pasta Passes After 6-Year Hiatus

3 articles · Updated · Democrat & Chronicle · Jul 16

Summary

  • $100 Never-Ending Pasta Passes went on sale July 16 at 2 p.m. ET through PastaPass.com, marking Olive Garden's first release of the promotion since 2019.
  • 10,000 passes are available, each covering 13 weeks of unlimited pasta, sauces, protein toppings, soup or salad, and breadsticks.
  • Olive Garden said customers had asked for the pass every year during the hiatus, and previous releases sold out within minutes.
  • Aug. 24 gives passholders early access to the Never-Ending Pasta Bowl, while the broader promotion for other diners runs Aug. 31 through Nov. 22.

Insights

With passes selling out instantly, why does Olive Garden restrict its most popular promotion to just 10,000 passes in one state?
After Red Lobster's shrimp disaster, is Olive Garden's limited Pasta Pass a brilliant marketing ploy or a high-stakes gamble?