Updated
Updated · PR Newswire · Jul 13
Olive Garden Revives 10,000 Pasta Passes for $100 After 6 Years
Updated
Updated · PR Newswire · Jul 13

Olive Garden Revives 10,000 Pasta Passes for $100 After 6 Years

3 articles · Updated · PR Newswire · Jul 13

Summary

  • $100 buys one of 10,000 Never-Ending Pasta Passes, giving holders 13 weeks of unlimited pasta, soup or salad, and breadsticks after Olive Garden revived the promotion on July 13.
  • July 16 at 2 p.m. ET is when the passes go on sale through Olive Garden's dedicated Pasta Pass website, and the chain said past releases have sold out within minutes.
  • Aug. 31 to Nov. 22 is the run for the broader Never-Ending Pasta Bowl promotion, while passholders and EClub members get access a week earlier starting Aug. 24.
  • 120 pasta, sauce and topping combinations are available this year, with new spicy alfredo sauce and crispy shrimp fritta added as Olive Garden leans on a fan-favorite first launched in 2014 and last offered in 2019.

Insights

With food costs soaring, is Olive Garden's $100 pasta pass a brilliant marketing move or a financial gamble?
As weight-loss drugs curb appetites, can an 'unlimited' promotion still attract the modern, health-conscious consumer?