Entrepreneur Contributor Urges Founders to Act on 70% of Data Amid Uncertainty

2 articles · Updated · Entrepreneur · Jul 16

McKinsey says executives spend 40% of their time making decisions, yet nearly 60% think that time is poorly used — framing the article’s case for faster, clearer founder judgment.
The contributor argues founders should anchor choices to mission and values when full information is unavailable, especially in new markets, emerging technologies and product bets.
Reversible decisions should be made quickly to generate feedback, while irreversible calls on partnerships, capital allocation or long-term strategy warrant deeper deliberation.
Harvard Business Review research cited in the piece says organizations deciding with about 70% of available information can outperform slower rivals waiting for certainty.
The broader message is that uncertainty is the normal cost of innovation, and transparent leadership plus thoughtful experimentation can turn incomplete data into momentum.