Updated

Updated · CNBC · Jul 16

Truth Social Launches Real-Time API for Trump’s 12.9 Million-Follower Posts, Drawing Conflict Claims

Updated

Updated · CNBC · Jul 16

Truth Social Launches Real-Time API for Trump’s 12.9 Million-Follower Posts, Drawing Conflict Claims

Q: Can selling access to presidential posts rescue a company whose stock has plummeted 84% since its public offering?

Probably not on its own. The new Truth API could create a real, higher-margin revenue stream because President Trump’s posts can move markets, and Wall Street firms, newsrooms and trading shops do pay for low-latency, machine-readable feeds. If TMTG can convert that demand into recurring contracts, it would be more valuable than relying mainly on advertising. But the scale of the company’s financial problems is much larger than what this product alone is likely to fix. TMTG reported only about $871,000 in revenue in the first quarter of 2026 while posting a net loss of $405.9 million. For 2025, it reported $3.7 million in annual revenue and a $712 million net loss. Its shares have fallen 84% since listing, and the stock hit a fresh low around the API announcement. Those numbers suggest the company needs a far broader turnaround than a single data product. The API does have strategic logic. It monetizes something scarce: verified, real-time access to posts from an account that investors and journalists already monitor closely. It may also reduce unauthorized scraping and open a second licensing market for AI training, though that area carries copyright and compliance risks. The bigger issue is whether demand is large and durable enough to materially change TMTG’s economics. Unless the API quickly produces meaningful recurring revenue at a scale far above the company’s current media business, it is more likely to help at the margin than to rescue the company.

3 articles · Updated · CNBC · Jul 16

Truth Social said Thursday it will sell licensed, real-time API access to posts from Donald Trump and other top accounts, pitching the feed to customers seeking market-moving information.
Kevin McGurn said "markets already move on Truth Social posts," underscoring the appeal for Wall Street firms and hedge funds that use low-latency social-media feeds and archives to trade on news and sentiment.
Virginia Canter of Democracy Defenders Fund called the service a "huge conflict of interest," arguing Trump is channeling official presidential communications through a platform in which his family remains the largest shareholder.
Trump’s @realDonaldTrump account had 12.9 million followers Thursday, and he often posts first on Truth Social about tariffs, Iran and other policy decisions, making the platform unusually important compared with other social networks’ paid APIs.
Trump Media, which has traded as DJT since March 2024, is down 84% since listing; SEC filings show about 114 million shares—42% of the company—were issued to Trump and later transferred to a revocable trust for Donald Trump Jr.