OpenAI Sells $70 ChatGPT Basketball as Supply Co. Pushes Into $230 Desk Hardware
Updated
Updated · Mashable · Jul 16
OpenAI Sells $70 ChatGPT Basketball as Supply Co. Pushes Into $230 Desk Hardware
3 articles · Updated · Mashable · Jul 16
Summary
$70 gets buyers a Size 7 rubber ChatGPT basketball in OpenAI’s Supply Co. shop, extending the company’s push to put its brand beyond screens.
Supply Co., once a small employee merch operation, is now framed by OpenAI as a home for “physical expressions” of its research culture, with apparel and collectibles alongside the ball.
$230 Codex Micro gives that strategy a more functional edge: the sold-out desktop controller adds keys, a joystick and status lights for users managing multiple Codex coding-agent tasks.
That broader hardware push reaches beyond merchandise. Bloomberg reported July 14 that OpenAI is developing a screenless home device after its roughly $6.5 billion acquisition of Jony Ive’s io in 2025.