OpenAI Opens $40 Supply Co. Store as AI Swag Resells for Up to $475
Updated
Updated · Forbes · Jul 16
OpenAI Opens $40 Supply Co. Store as AI Swag Resells for Up to $475
3 articles · Updated · Forbes · Jul 16
Summary
OpenAI quietly opened its Supply Co. merch store to the public on Wednesday, expanding what had been an internal employee line into a new revenue stream.
The launch taps a booming resale market where OpenAI and Anthropic items fetch steep premiums—OpenAI Codex swag boxes have sold for as much as $475, while used OpenAI shirts list around $247 to $250.
Sellers say scarcity drives the prices: employee-issued or event-specific items carry the most cachet, and buyers scrutinize tags and original packaging to verify authenticity.
OpenAI is leaning into that scarcity playbook, selling items such as a $40 hat and $15 socks while marking older merch as "decommissioned" on an archive page.
The frenzy echoes earlier tech-memorabilia booms from Apple to startup-collapse collectibles, though auction specialists say AI swag will need years to prove lasting value.