OpenAI Launches $70 ChatGPT Basketball as It Sells a $230 Mini Keyboard
Updated
Updated · TechCrunch · Jul 16
OpenAI Launches $70 ChatGPT Basketball as It Sells a $230 Mini Keyboard
3 articles · Updated · TechCrunch · Jul 16
Summary
$70 is the price of OpenAI’s new ChatGPT basketball, released alongside a $230 mini keyboard and a broader line of branded merchandise.
OpenAI says the 100% rubber ball is part of a “Pause. Play. Prompt.” campaign meant to promote creativity beyond screens and encourage breaks from agentic work on Codex.
The merch push also includes apparel such as a $175 quarter-zip and slogan items like “Good research takes time,” extending the company’s branding beyond software into lifestyle products.
The launch marks OpenAI’s first hardware-and-merchandise rollout, testing whether its fast-growing AI brand can translate into physical consumer products.