OnePlus Cuts Global Staff, Shuts NYC Office After 90% US Shipment Collapse
Updated
Updated · WIRED · Jul 16
OnePlus Cuts Global Staff, Shuts NYC Office After 90% US Shipment Collapse
2 articles · Updated · WIRED · Jul 16
Summary
Dozens of OnePlus employees left between March and June as the company cut staff across North America and Europe, shifted some workers to Oppo or Realme, and eliminated its New York City office.
Oppo framed the moves as resource consolidation and global product-strategy synergy, while only saying OnePlus’ China roadmap is unchanged—leaving its future in North America, Europe and India unclear.
OnePlus’ US business had already eroded sharply: shipments fell from 1 million in 2019 to under 130,000 in 2025, and its market share slid from 1.8% in 2021 to 0.1% in 2025 after T-Mobile dropped the brand.
The retrenchment comes as global smartphone shipments fell 11% year over year in Q2 2026, with Oppo among the weaker performers and Apple and Samsung gaining share in an increasingly consolidated market.