Seoul's 1,000-Layer Tissue Bread Goes Viral as Peeling Ritual Turns Loaf Into Content
Updated
Updated · Slurrp · Jul 14
Seoul's 1,000-Layer Tissue Bread Goes Viral as Peeling Ritual Turns Loaf Into Content
1 articles · Updated · Slurrp · Jul 14
Summary
Seoul’s tissue bread — also called paper bread or 1,000-layer bread — became a global social-media hit after 2024 videos showed diners peeling off nearly translucent sheets by hand.
Truffle Bakery in Hannam-dong helped popularize the loaf by selling limited batches that often sold out early, turning a local bakery item into a widely shared visual spectacle.
Its effect comes from croissant-style lamination: butter is folded repeatedly into dough, then baked in a loaf tin so the layers rise into a soft cube instead of a flaky crescent.
The bread tastes more buttery and rich than sweet, making it workable with jam, Nutella, ham or cheese, though the hand-pulled texture remains the main attraction.
The craze fits a broader internet appetite for geometric pastries and tactile food videos, where familiar techniques gain new life when the eater’s performance becomes part of the product.