Dot Cakes, Tequila Spritzes and Milk Bread Lead Summer Food Trends With 2,000% Search Jump
Updated
Updated · BBC.com · Jun 19
Dot Cakes, Tequila Spritzes and Milk Bread Lead Summer Food Trends With 2,000% Search Jump
2 articles · Updated · BBC.com · Jun 19
Summary
Dot cakes, tequila spritzes and Japanese-style milk bread are emerging as this summer’s most camera-friendly food trends across TikTok and Instagram, with retailers and creators reporting fast-rising interest.
Dot cakes gained momentum after New York bakery The Dotcakes went viral in May; one TikTok recipe has 2.5 million views, while Ocado says searches for hundreds and thousands rose 80% month on month.
Tequila spritzes are building on demand for lighter summer drinks as Hugo Spritz searches at Ocado climbed 452% year on year and M&S said tequila sales are up 50%, helped by tequila’s more premium image.
Japanese milk bread is also moving mainstream in the UK: Waitrose says searches for related milk buns jumped 2,000% year on year, while Google interest has risen steadily over five years.
The common thread is simple, visually distinctive food and drink that works both online and at home, turning social-media appeal into supermarket demand and DIY experimentation.