Writer Joins Corgi as Head of Brand After 1 X Message Spurs LA-to-SF Move
Updated
Updated · Business Insider · Jul 12
Writer Joins Corgi as Head of Brand After 1 X Message Spurs LA-to-SF Move
3 articles · Updated · Business Insider · Jul 12
Summary
March brought a career pivot for the writer, who joined AI insurance startup Corgi as Head of Brand after a February cold message on X led to a San Francisco visit.
Corgi’s pull reflected the Bay Area’s AI boom: the writer describes a culture centered on building products, fundraising and ideas, unlike Los Angeles’ more image-driven networking scene.
That move also reframed the value of journalism skills, with the writer arguing AI companies increasingly compete on narrative, taste and clarity as much as on underlying models.
Corgi recently went viral for its seven-day workweek, underscoring the intensity drawing workers across cities and states to San Francisco for what many see as a once-in-a-generation AI shift.