Japan Targets 60 Million Tourists by 2030 as Billions Expand Airports and Rail

3 articles · Updated · South China Morning Post · Jul 12

Japan is aiming to lift annual foreign arrivals to 60 million by 2030 after a record 42.7 million visitors last year, making tourism a bigger engine of growth.
Nearly 16% growth from the previous record has strengthened Tokyo's push to rely more on visitors as factories and finance contribute less to the economy.
Narita Airport is extending its second runway to 2,500 meters and building a new 3,500-meter third runway to raise annual flight capacity from 340,000 to 500,000.
Rail planners also want to nearly double Narita-Tokyo train frequency by the early 2030s and link two lines directly to Haneda, easing transfers as Japan chases a long-term tourism boom.

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Can Japan welcome 60 million tourists without its iconic cities and culture buckling under the strain?

Is Japan's multi-billion dollar tourism bet a visionary pivot or a high-stakes gamble against its industrial decline?

Achieving 60 Million Tourists by 2030: Japan’s Blueprint for Sustainable, Inclusive, and Resilient Tourism

Overview

Japan has set a bold goal to attract 60 million international tourists and achieve JPY 15 trillion in inbound spending by 2030. Inbound tourism is now a vital part of Japan’s economy, already ranking as the country’s second-largest export sector after automobiles. If the spending target is met, tourism could become Japan’s top export. To reach these goals, Japan is implementing a comprehensive policy framework that focuses on managing overtourism and spreading the benefits of tourism across the country. This strategic approach aims to ensure sustainable growth and maximize the positive impact of tourism nationwide.

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