David Beckham Set to Earn $25 Million at World Cup as Inter Miami Brand Nears $1.5 Billion
Updated
Updated · The Guardian · Jul 11
David Beckham Set to Earn $25 Million at World Cup as Inter Miami Brand Nears $1.5 Billion
1 articles · Updated · The Guardian · Jul 11
Summary
$25 million is the reported haul Beckham will make from the World Cup, despite taking no active playing role, underscoring how he has turned himself into a billionaire commercial brand in the US.
That reach rests on years of saturation advertising and on Beckham's position as the public face of Inter Miami, which has become a central vehicle for his influence in American soccer.
Inter Miami's rise was built with billionaire partners Jorge and Jose Mas Santos, and the franchise is now estimated to be worth nearly $1.5 billion as a new stadium project advances in Miami.
Lionel Messi's 2023 arrival, with a contract running to 2028, further turbocharged the club's commercial pull, helping make the Inter Miami shirt the fourth most purchased in world football.
The result is Beckham's transformation from former player into what the report calls the embodiment of football in America, with his fame, business ties and club ownership now reinforcing one another.