Updated
Updated · Gizmodo · Jul 11
Rotta the Hutt Joins Galaxy of Heroes as Spirit Sells $75 Inflatable Costume
Updated
Updated · Gizmodo · Jul 11

Rotta the Hutt Joins Galaxy of Heroes as Spirit Sells $75 Inflatable Costume

3 articles · Updated · Gizmodo · Jul 11

Summary

  • Rotta the Hutt was added this week to Star Wars: Galaxy of Heroes in the mobile game's “Era of the New Republic” update, extending the character’s post-film run beyond theaters.
  • 4 characters arrived in the update — Rotta, Colonel Ward, Grogu and the Anzellans — with Rotta positioned as a heavy hitter who can fight solo or gain bonuses with Hutt Cartel allies.
  • $75 also now buys an adult-sized inflatable Rotta costume from Spirit Halloween, a one-size-fits-most suit with arm and leg openings, a battery-operated fan and belt-clip battery pack.
  • The push follows Rotta’s meme-fueled visibility after The Mandalorian and Grogu, turning a briefly theatrical character into both a game addition and a seasonal merchandise play.

Insights

Does the bizarre Rotta the Hutt costume signal a major creative misstep for the new Lucasfilm leadership?
Can Disney's merchandise-first strategy turn a hated Star Wars character into a profitable success despite the film's massive losses?