Updated
Updated · The A.V. Club · Jul 9Obsession Becomes Top-Grossing Sub-$1 Million Film, Beating Bruce Lee Record
3 articles · Updated · The A.V. Club · Jul 9Summary
- Obsession set a new box-office mark this week as the highest-grossing film ever made for less than $1 million.
- Curry Barker’s romantic horror movie broke the previous record in a genre long known for turning tiny budgets into outsized theatrical returns.
- The milestone underscores horror’s low-cost, high-yield model, with Obsession now standing out even within that profitable niche.
Insights
How did a $750k horror film's marketing outsmart Hollywood's biggest blockbusters? What does this viral horror hit reveal about the hidden anxieties of Gen-Z?