Pew Survey Finds 54% of U.S. Hispanics Prefer “Hispanic” as 84% Have Used Pan-Ethnic Labels
Updated
Updated · Pew Research Center · Jul 9
Pew Survey Finds 54% of U.S. Hispanics Prefer “Hispanic” as 84% Have Used Pan-Ethnic Labels
3 articles · Updated · Pew Research Center · Jul 9
Summary
4,923 Hispanic adults surveyed in October 2025 showed no single dominant self-label, though 54% preferred “Hispanic” for the broader group and 30% preferred “Latino.”
35% most often describe themselves by country of origin alone, such as Mexican or Puerto Rican, while another 18% pair origin with “American,” putting origin-based labels ahead of pan-ethnic ones.
84% said they have used a pan-ethnic term at least once, 80% have used their family’s origin on its own, and only 1% each preferred “Latinx” or “Latine.”
Generation shaped identity choices: 67% of immigrants most often used origin-based labels, versus 49% of second-generation and 34% of third-plus-generation Hispanics; 40% of the third-plus generation most often used “American” alone.
Views on belonging were split almost evenly, with 48% saying they see themselves as a typical American and 51% saying they feel very different from one.