43% of Latino Trump Voters Identify as American, Double Harris Voters' 22%
Updated
Updated · Forbes · Jul 9
43% of Latino Trump Voters Identify as American, Double Harris Voters' 22%
3 articles · Updated · Forbes · Jul 9
Summary
A new Pew survey found 43% of Latino Trump voters most often call themselves “American,” versus 22% of Latino Harris voters and 18% of Hispanic adults overall.
Identity differences extended beyond labels: 57% of Latino Trump voters said what happens to Hispanics in the U.S. does not affect their own lives, compared with 24% of Harris voters.
On opportunity, 57% of Latino Trump voters said being Hispanic neither helps nor hurts them get ahead, while 54% of Harris voters identified with their country of origin or heritage alone or alongside “American.”
The findings underscore a political split in a fast-growing voter bloc that gave Trump 48% support in 2024—up from 28% in 2016—even as Pew says his approval among Hispanic backers later fell from 93% to 66%.