Updated
Updated · The New York Times · Jul 9
Xenom Stages 10-Event Fitness Contest in Texas as CrossFit Workouts Become Spectator Sport
Updated
Updated · The New York Times · Jul 9

Xenom Stages 10-Event Fitness Contest in Texas as CrossFit Workouts Become Spectator Sport

3 articles · Updated · The New York Times · Jul 9

Summary

  • Nearly two dozen amateur men competed under arena lights in Frisco, Texas, in a Xenom weekend built around 10 high-intensity events spanning weightlifting, running and gymnastics.
  • The format turns a workout class into a scored competition, testing strength with barbell lifts, speed with a three-kilometer run and agility with handstand push-ups and pull-ups.
  • Participants included software engineers, salesmen, retired police officers and fathers in their 40s, underscoring Xenom’s pitch that ordinary customers—not just elite athletes—can enter.
  • Xenom draws many of its workouts from CrossFit, founded in 2000 in California, and operates as an official partner as it tries to make exercise itself into a spectator sport.

Insights

Is Xenom's standardized format the future of fitness competitions or a creativity-killing gimmick?
With $15M in funding, can this hardcore fitness event truly become the next global sport?