Meta Adds Friction to Threads Cross-Posting as App Tops 500 Million Monthly Users
Updated
Updated · Business Insider · Jul 8
Meta Adds Friction to Threads Cross-Posting as App Tops 500 Million Monthly Users
3 articles · Updated · Business Insider · Jul 8
Summary
Meta recently added extra steps to reduce accidental cross-posting from Facebook and Instagram to Threads, a change the company said is meant to stop users from unknowingly publishing there.
On Facebook, the Threads sharing toggle can be switched on from the post composer and then remain enabled for later posts, creating a path for unintended posts to spill onto Threads.
Those accidental posts have sometimes spread widely — one death notice from a widow had 18,000 likes and 1,800 comments by Wednesday — highlighting how Threads' recommendation system can amplify private messages.
Threads, now more than 500 million monthly active users strong, has relied heavily on cross-promotion from Instagram and Facebook, even as that growth tactic has helped create a culture of confused or inexperienced posting.