9.29 million foreign visitors arrived in Brazil in 2025, setting a national record and rising 37% from 2024, which had already been the previous high at about 6.7 million.
6.9 million was the government's 2025 target, but stronger-than-expected demand, helped by competitive prices, a favorable exchange rate, more flights and heavier overseas promotion, pushed arrivals far beyond that goal.
3.39 million Argentines led inbound travel, followed by roughly 800,000 Chileans and 760,000 Americans, while European countries together sent more than 1.2 million visitors.
2.75 million arrivals entered through São Paulo, about 2.2 million through Rio de Janeiro and more than 1.5 million through Rio Grande do Sul, underscoring the role of major airports and the southern border.
16% growth in Brazil's air network helped fuel the surge, reinforcing tourism's role as a jobs and income driver and raising pressure to improve infrastructure and visitor security.
Brazil's tourism shattered records, but can it fix its costly domestic travel to truly rival destinations like Mexico and Thailand?
With a new visa-free policy for China, can Brazil overcome its language and infrastructure barriers to capture this massive tourism market?
Brazil’s Record-Breaking Tourism Surge: $6.6 Billion in 2025 Revenue, Growth Drivers, and 2026 Outlook
Overview
In 2025, Brazil's tourism sector reached new heights, achieving record-breaking earnings from international visitors and surpassing BRL 35 billion in tourist spending by October. This growth was driven by a 10.19% increase in revenue compared to the previous year, with international travelers injecting USD 6.617 billion into the country from January to October. The sector also saw a 12% rise in revenue over the first nine months, marking the highest level since 1995. These achievements highlight Brazil's strong appeal and the effectiveness of its tourism strategies, setting a promising outlook for the future.