Zendaya Leads 5 Co-Stars in Greek Goddess Dressing for 'The Odyssey' Promotion
Updated
Updated · Deadline · Jul 7
Zendaya Leads 5 Co-Stars in Greek Goddess Dressing for 'The Odyssey' Promotion
3 articles · Updated · Deadline · Jul 7
Summary
Zendaya and five co-stars turned "The Odyssey" press tour into a coordinated fashion theme, wearing Greek goddess-inspired looks at London and Paris events on July 5-7.
The styling push centered on method dressing — tying red-carpet outfits to a film's world — with Zendaya extending a tactic she has used on past campaigns including "Dune," "Challengers" and "Spider-Man."
Anne Hathaway, Lupita Nyong'o, Charlize Theron, Mia Goth and even Luciana Damon joined in with tunics, draped gowns, breastplates and one winged bodice at the London world premiere and Paris photocall.
The rollout shows "The Odyssey" promotion leaning heavily on cast fashion as a visual hook, turning premieres and appearances into an extension of the movie's mythic branding.