Pokémon GO Marks 10 Years After 2016 Launch Fueled Nearly $1 Billion
Updated
Updated · Nintendo Life · Jul 6
Pokémon GO Marks 10 Years After 2016 Launch Fueled Nearly $1 Billion
3 articles · Updated · Nintendo Life · Jul 6
Summary
July 6 marks 10 years since Pokémon GO began rolling out in Australia, New Zealand and the US, with Nintendo Life publishing a retrospective and inviting readers to share launch-day memories.
2016 made the AR game a global phenomenon: it topped download charts, set multiple Guinness World Records and generated almost $1 billion in revenue by the end of its first year.
Team members recalled the app's early grip—from park walks and skipped classes to commute play and even a thumb strain—capturing how quickly it turned everyday routines into Pokémon hunts.
The anniversary look-back underscores how Pokémon GO's launch-day frenzy, including crowds chasing rare spawns, still stands apart from the game's sizable but steadier presence today.