Pokémon Go Tops $9 Billion in 10 Years as July 11-12 Free Go Fest Nears
Updated
Updated · Pocket Gamer.Biz · Jul 6
Pokémon Go Tops $9 Billion in 10 Years as July 11-12 Free Go Fest Nears
3 articles · Updated · Pocket Gamer.Biz · Jul 6
Summary
$9.1 billion in player spending has put Pokémon Go among the decade’s biggest mobile hits as it marks its 10th anniversary on July 6.
AppMagic estimates place the AR game fifth in global mobile revenue since 2016, behind only Honor of Kings, PUBG Mobile, Candy Crush Saga and Roblox.
The US led lifetime spending with $3.5 billion, or 39% of the total, followed by Japan at $2.7 billion; App Store users contributed 51% of major-store revenue.
Revenue peaked at $1.4 billion in the pandemic-era year ending July 2021, then declined across app stores for five straight years, though Niantic said in 2025 overall growth continued as web-shop sales rose.
Pokémon Go now enters its second decade under Scopely, which bought Niantic’s games team for $3.5 billion in 2025, with the first free global Go Fest set for July 11-12.