Updated
Updated · News3LV · Jul 6
Terrible's Takes Over 3 Primm Casinos, Retaining About 300 Workers
Updated
Updated · News3LV · Jul 6

Terrible's Takes Over 3 Primm Casinos, Retaining About 300 Workers

3 articles · Updated · News3LV · Jul 6

Summary

  • Terrible’s assumed management of Primm Valley Casino, Buffalo Bill’s Casino and Whiskey Pete’s Casino at 12:01 a.m. on July 5 after taking over other Primm properties on July 1.
  • About 300 employees who wanted to stay were retained and onboarded, and Terrible’s said on-site employee housing remained open while the Primm Center, Chevron, Flying J, travel store, Lotto store and Starbucks reopened by July 2.
  • Primm Valley Casino — the only casino previously operating — is now Terrible’s immediate reopening focus, with an opening date expected in coming weeks; longer-term plans for Buffalo Bill’s and Whiskey Pete’s are still being finalized.
  • Affinity said it exited because the leasehold had become uneconomic, calling Primm a $10 million to $15 million annual cash drain and saying the landlord would not cut rent to a sustainable level.
  • Primm South Real Estate disputed that account, accusing Affinity of planning layoffs of more than 300 workers and framing Terrible’s takeover as a bid to revive a key gateway to Southern Nevada.

Insights

With two casinos still closed, how will Terrible's overcome the tribal gaming competition that has drained Primm for two decades?
Primm's 300 jobs were saved at the last minute. But is the resort's long-term revival actually possible against such odds?