Primm Family Moves to Revive Primm, Nevada, Saving 1 Fading Casino Town
Updated
Updated · NPR · Jul 3
Primm Family Moves to Revive Primm, Nevada, Saving 1 Fading Casino Town
3 articles · Updated · NPR · Jul 3
Summary
Primm, Nevada — a once-busy casino stop on the California border — has drawn intervention from the family the town was named for as it neared collapse.
The family's move aims to keep the town from fading away for good, putting them at the center of a difficult turnaround effort.
That challenge is steep because Primm's identity and economy were built around casino traffic that once made it a thriving border destination.
The rescue effort now tests whether the founding family can restore life to a town that had become a symbol of decline on Nevada's southern edge.