Universal Puts Influencer Reactions First for 'The Odyssey' as Critics Wait Until July 13
Updated
Updated · Jordan Ruimy · Jul 5
Universal Puts Influencer Reactions First for 'The Odyssey' as Critics Wait Until July 13
1 articles · Updated · Jordan Ruimy · Jul 5
Summary
July 6 social-media reactions to Christopher Nolan’s “The Odyssey” will come from influencers and entertainment-media attendees, not film critics, reversing earlier reports that critics would get the first look.
Most critics are now set to see the film on July 13, with full reviews embargoed until July 15—one day before preview screenings begin.
The schedule means Universal is still using the familiar influencer-first rollout, despite trade reports two weeks earlier that the studio would skip influencer screenings for the release.
That sequencing is likely to let early hype dominate online conversation before formal criticism appears, underscoring how little the studio’s marketing playbook has changed.