Vietnam Draws 10.7 Million Visitors in 5 Months as Tourism Revenue Tops 1 Quadrillion VND
Updated
Updated · VietNamNet · Jul 4
Vietnam Draws 10.7 Million Visitors in 5 Months as Tourism Revenue Tops 1 Quadrillion VND
3 articles · Updated · VietNamNet · Jul 4
Summary
Nearly 10.7 million foreign visitors arrived in Vietnam in January-May 2026, up 20.7% from a year earlier and extending the country’s post-pandemic tourism boom.
Liberalized visa rules, restored and expanded air links, and stronger promotion campaigns helped drive the surge after Vietnam fully reopened in March 2022.
Tourism had already hit a record 21.2 million international arrivals in 2025—more than 20% above 2024—while annual tourism revenue exceeded 1 quadrillion VND for the first time.
ASEAN data showed Vietnam posted Southeast Asia’s fastest international visitor growth last year and ranked third in the bloc by arrivals, behind Malaysia and Thailand.
Officials now cast tourism as a new growth engine, while warning the sector remains exposed to disasters, disease outbreaks and external shocks.
Can Vietnam fix its overwhelmed infrastructure before its tourism boom turns into a travel nightmare?
Can Vietnam's 'beautiful but cheap' brand evolve to attract luxury spenders without losing its mass-market appeal?
Vietnam’s Tourism Boom: 21.2 Million International Arrivals in 2025 and Ambitious 2030 Targets Drive Economic and Sustainable Growth
Overview
Vietnam's tourism sector showed remarkable resilience and growth in 2025, reaching new levels of scale, quality, and international recognition. This strong momentum continued into the first half of 2026, with both international and domestic visitor numbers rising sharply in key destinations. Tourism became a major driver for the recovery of service industries and contributed significantly to local economic growth nationwide. Key factors behind this surge included enhancements to the e-visa system and major improvements in airport efficiency, making travel easier and attracting more visitors. These developments highlight Vietnam's strategic efforts to boost tourism and support the broader economy.