China Urges Cinemas to Add AI, Karaoke and Coffee Under New 2-Agency Guidelines
Updated
Updated · Bloomberg · Jul 4
China Urges Cinemas to Add AI, Karaoke and Coffee Under New 2-Agency Guidelines
1 articles · Updated · Bloomberg · Jul 4
Summary
Chinese regulators said cinemas should diversify beyond film screenings, with new guidance backing AI agents, karaoke and coffee shops inside theaters.
The 2-agency guidelines from the National Film Administration and State Administration for Market Regulation also push cinemas to open movie-themed merchandise stores and sell licensed products.
The plan extends to art exhibitions, pop-up shops and converting lobbies or unused screening rooms into retail and cultural-event spaces.
The move signals a broader effort to turn cinemas into multiuse consumer venues rather than relying only on ticket sales.