Ford Tops J.D. Power Mass-Market Quality Ranking for First Time Since 2010
Updated
Updated · CNBC · Jul 3
Ford Tops J.D. Power Mass-Market Quality Ranking for First Time Since 2010
3 articles · Updated · CNBC · Jul 3
Summary
Ford said J.D. Power named it the top U.S. mass-market brand for initial quality, its first such finish since 2010 after ranking No. 23 in 2023.
Nearly every measured category improved, including software, infotainment and powertrains, giving CEO Jim Farley fresh evidence that Ford's quality overhaul is gaining traction.
The turnaround follows years of costly defects: Ford has already issued 53 recalls covering more than 12 million vehicles in 2026 after a record 153 recalls for 13 million vehicles in 2025.
Warranty and materials costs fell by $1.5 billion in 2025 from adjusted levels, after peaking at $4.8 billion in 2023, though Ford this week still recalled 741,195 SUVs and F-150 pickups.
Farley said Ford is only about halfway through its quality reset and must prove gains over years as it prepares to launch an all-new North American lineup.