Ford Q2 U.S. Sales Fall 10.3% to 549,200 as SUV Phase-Out and Supply Snags Bite
Updated
Updated · Detroit Free Press · Jul 2
Ford Q2 U.S. Sales Fall 10.3% to 549,200 as SUV Phase-Out and Supply Snags Bite
3 articles · Updated · Detroit Free Press · Jul 2
Summary
549,200 vehicles sold in the quarter left Ford down 10.3% year over year, while first-half U.S. sales fell 9.6% to 1,006,515.
The drop stemmed from Ford's phase-out of the Escape and Lincoln Corsair, weaker commercial fleet sales, and F-Series production disruptions tied to last year's Novelis aluminum-supplier fires.
197,900 F-Series pickups were sold in Q2, down 11%, though Ford said demand stayed strong and supply should recover in the second half as it rebuilds truck inventory.
12.3% June retail market share, up 0.2 points, was supported by higher-margin SUVs and trucks; Bronco sales rose 15.9% and Explorer gained 13.8%, helping offset broader weakness.
Ford said excluding model transitions and assuming flat rental volumes, Q2 sales would have edged up 0.5%, even as rivals posted mixed results with Stellantis up 6% and GM down 4.2%.