Jaguar Unveils Type 00 Concept in $20 Billion Push to Go All-Electric
Updated
Updated · The New York Times · Jul 2
Jaguar Unveils Type 00 Concept in $20 Billion Push to Go All-Electric
3 articles · Updated · The New York Times · Jul 2
Summary
Jaguar used the Type 00 concept to debut the design language for its all-electric future — a long-prowed, blunt, nearly windowless two-door meant to signal a clean break with its past.
The reveal follows Jaguar’s late-2024 brand relaunch, part of the “Reimagine” strategy backed by a five-year, $20 billion investment by owner Tata Motors in Jaguar and Land Rover.
Trump amplified the backlash by calling the relaunch imagery “woke” and “a total disaster,” but the controversy also gave Jaguar attention it had not drawn at that level in years.
As Jaguar nears its 90th year, the company is betting that a deliberately distinctive look can revive a marque long associated with the E-Type, XJ and XJ-S.