Ferrari Debuts $640,000 Luce EV as 1,035-HP Design Sparks Backlash
Updated
Updated · The New York Times · Jun 27
Ferrari Debuts $640,000 Luce EV as 1,035-HP Design Sparks Backlash
3 articles · Updated · The New York Times · Jun 27
Summary
Ferrari’s first electric vehicle, the Luce, arrives as a $640,000 five-seater with 1,035 horsepower, marking the Italian marque’s entry into full electrification.
The fiercest reaction has focused on its styling, with Ferrari loyalists and gearheads attacking the model for looking unlike the brand’s traditional muscular sports cars.
Ferrari is positioning the Luce as a break from familiar design language rather than a conventional supercar, using it to push the company into the EV era.
Past auto experiments from Chrysler and Fiat suggest radical designs can flop at launch yet still shape later mainstream models, underscoring the wider stakes of Ferrari’s gamble.