Apple Plans 5 New iPhones by Early 2027 as Supply Crunch Opens Market-Share Push

3 articles · Updated · Nikkei Asia · Jul 2

At least five new iPhone models are planned for launches in the second half of 2026 and the first half of 2027, marking an unusually aggressive product cycle.
More folding handsets are also in the pipeline than previously expected, expanding Apple’s push into a category still developing across the smartphone market.
Apple is using the broader component supply crunch as an opening to win share, betting a wider lineup and higher foldable volumes can capture demand while rivals face constraints.

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