Updated
Updated · Bloomberg · Jun 21
Apple Maps 2027 Lineup With iPhone 20, Smart Glasses as Ternus Pushes Design Overhaul
Updated
Updated · Bloomberg · Jun 21

Apple Maps 2027 Lineup With iPhone 20, Smart Glasses as Ternus Pushes Design Overhaul

1 articles · Updated · Bloomberg · Jun 21

Summary

  • Apple’s 2027 product slate is shaping up to include camera-equipped AirPods, smart glasses, a second foldable iPhone and the iPhone 20.
  • John Ternus, Apple’s new CEO, is seen needing to remake the design organization and restore emphasis on product look and feel as that lineup takes shape.
  • The roadmap points to a packed 2027 for Apple, tying multiple new hardware categories to a broader effort to refresh the company’s product appeal.
  • The report follows earlier signs that Apple’s updated Siri may be only strong enough to steady, rather than resolve, the company’s wider AI pressures.

Insights

Apple’s new AI makes a billion iPhones obsolete. Is this an upgrade boom or a planned obsolescence crisis?
Will Apple's radical buttonless iPhone 20 be a design marvel or a gimmick that sacrifices function for form?
Can Apple’s display-less smart glasses overcome the privacy backlash that doomed Google Glass?