Chanel Acquires Charvet as $19.3 Billion Luxury House Pushes Further Into Men’s Market
Updated
Updated · The New York Times · Jul 2
Chanel Acquires Charvet as $19.3 Billion Luxury House Pushes Further Into Men’s Market
3 articles · Updated · The New York Times · Jul 2
Summary
Chanel said Thursday it has bought Charvet, the Place Vendôme shirtmaker known for bespoke shirts, ties and pajamas; financial terms were not disclosed.
Bruno Pavlovsky said the deal gives Chanel “a name for men” and reflects rising crossover demand, with more men shopping Chanel and more women ordering shirts at Charvet.
The acquisition expands Chanel’s reach in menswear-adjacent luxury without launching a dedicated men’s line, even as Pavlovsky said it could mark “the beginning of haute couture for men.”
Chanel has the financial room to make such bets: it reported 2025 revenue of $19.3 billion and operating profit of $4.7 billion, outperforming much of the luxury sector.