Updated
Updated · The Guardian · Jun 21
Ralph Lauren Revives Ties in 78-Look Milan Menswear Show as Sales Top $8 Billion
Updated
Updated · The Guardian · Jun 21

Ralph Lauren Revives Ties in 78-Look Milan Menswear Show as Sales Top $8 Billion

3 articles · Updated · The Guardian · Jun 21

Summary

  • Ties dominated Ralph Lauren’s second standalone Milan menswear show, appearing on pinstripe suits, under knitwear, as belts, around bags and even spliced into espadrilles.
  • The accessory-first focus aimed to pull in younger shoppers discovering both Ralph Lauren and ties, while still serving older loyalists who have long anchored the brand’s formalwear identity.
  • Purple and Polo were shown together, pairing dapper tailoring with looser prep-inflected pieces such as baggy camo trousers, patchworked rugby shirts and paint-speckled denim.
  • A 15% rise in last fiscal-year sales, pushing revenue above $8 billion for the first time, has given Ralph Lauren momentum even as much of luxury faces a broader slowdown.
  • The Milan push suggests the company sees further room in menswear growth, extending a recent renaissance that has been driven heavily by womenswear.

Insights

Is Ralph Lauren’s Milan comeback a savvy business move or an expensive trip down memory lane?
Does the world's youth still buy into Ralph Lauren's classic American dream?
Is this collection’s fusion of old and new a sign of true innovation or creative fatigue?