Ralph Lauren Revives Ties in 78-Look Milan Menswear Show as Sales Top $8 Billion
Updated
Updated · The Guardian · Jun 21
Ralph Lauren Revives Ties in 78-Look Milan Menswear Show as Sales Top $8 Billion
3 articles · Updated · The Guardian · Jun 21
Summary
Ties dominated Ralph Lauren’s second standalone Milan menswear show, appearing on pinstripe suits, under knitwear, as belts, around bags and even spliced into espadrilles.
The accessory-first focus aimed to pull in younger shoppers discovering both Ralph Lauren and ties, while still serving older loyalists who have long anchored the brand’s formalwear identity.
Purple and Polo were shown together, pairing dapper tailoring with looser prep-inflected pieces such as baggy camo trousers, patchworked rugby shirts and paint-speckled denim.
A 15% rise in last fiscal-year sales, pushing revenue above $8 billion for the first time, has given Ralph Lauren momentum even as much of luxury faces a broader slowdown.
The Milan push suggests the company sees further room in menswear growth, extending a recent renaissance that has been driven heavily by womenswear.