Meta Releases Starfire Smart Glasses Ad With Kylie Jenner as It Tries to Recast a 2-Year Image Problem
Updated
Updated · 404 Media · Jul 1
Meta Releases Starfire Smart Glasses Ad With Kylie Jenner as It Tries to Recast a 2-Year Image Problem
3 articles · Updated · 404 Media · Jul 1
Summary
Meta unveiled a new Starfire smart-glasses ad built around Kylie Jenner, using a day-in-the-life, point-of-view video to market the wearable.
The campaign leans on Jenner as the product’s new face, with the ad following her through her home before ending at a billboard she spray-paints with “XO, KYLIE.”
The push comes after years of criticism around Meta’s smart glasses, which have often been tied to privacy fears and unease over visible recording in public.
By pairing the glasses with a celebrity lifestyle campaign, Meta appears to be trying to shift attention from that backlash toward a more aspirational consumer image.