Samsung Cuts Galaxy S26 Ultra by $350 as Galaxy Watch Ultra Drops 50%+

Q: Is the Galaxy S26 Ultra's $350 discount a genuine deal or a clever way to sell a less popular color?

It is a real discount, but not the best Galaxy S26 Ultra deal seen recently, and it is clearly being used to move a specific color. The facts support both points. Samsung has cut the unlocked Cobalt Violet S26 Ultra by $350, bringing the 256GB model to $950 from $1,300 and the 512GB model to $1,150 from $1,500. That is a meaningful markdown of roughly 27%, well above the 20% threshold many shopping experts use to flag a strong sale. Buying unlocked also adds value because it avoids carrier lock-ins and trade-in requirements. But the offer is narrowly targeted. The discount applies only to Cobalt Violet, while other S26 Ultra colors and the S26 and S26+ are excluded. That strongly suggests Samsung is using a genuine price cut to stimulate demand for one slower-moving variant, even if there is no hard evidence in the available reporting that Cobalt Violet is unpopular. Price history also matters. During Prime Day last week, the unlocked 512GB S26 Ultra sold for about $1,134.99 in all colors, which is slightly cheaper than today’s $1,150 Cobalt Violet deal. So this is not an all-time low, at least for the 512GB version. The bottom line is that shoppers who like Cobalt Violet are getting a legitimate discount. Shoppers who do not care about color should view it as a selective promotion, not a universally exceptional bargain.

3 articles · Updated · 9to5Google · Jul 1

$350 discounts are now available on Samsung’s Galaxy S26 Ultra 256GB and 512GB models, bringing the Cobalt Violet versions to $950 and $1,150.
Samsung’s site matches Amazon on the markdown, but the lowest 256GB price is best at Samsung; the deal is limited to Cobalt Violet, while other S26 and S26+ prices have risen from Prime Day levels.
Woot also has the 2024 Galaxy Watch Ultra at $319.99—$330 off its $650 list price and more than 50% off—with a 1-year Samsung warranty.
The watch deal stands out because the 2024 and 2025 Galaxy Watch Ultra models are largely the same, while the newer version fell only to $435 on Prime Day and is back to $650 at Samsung.
The broader roundup also highlights up to $700 off Samsung Odyssey monitors, up to $1,980 off Alienware laptops, and Hisense TV discounts reaching $2,200.