Samsung Cuts Galaxy S26 Ultra by £316 as Fold7 and Flip7 Discounts Deepen

3 articles · Updated · GSMArena.com · Jun 21

Samsung's current lineup is being discounted ahead of next month's expected foldable refresh, with the Galaxy Z Fold7 reduced by £200 and the Z Flip7 by £150 at checkout.
The biggest cut in the sale is £316 off the 256GB Galaxy S26 Ultra, while the older Galaxy S25 FE remains £100 below list price across both storage variants.
Samsung's midrange Galaxy A57 and A37 are also marked down, and rival flagships have joined the promotion: Google's Pixel 10 Pro is £250 off, while Xiaomi's 17T and 17T Pro are £150 and £200 cheaper.
Apple's iPhone 17 range is also selling below launch prices, though by smaller amounts, with the entry-level iPhone 17e down £30.
The broad discounts suggest retailers are clearing current inventory before Samsung unveils its next foldables, while wider smartphone promotions are already spreading across competing brands.