Updated

Updated · stereogum.com · Jul 1

Ninajirachi's 'All I Am' Lands in Meta Glasses Ad as Kylie Jenner Fronts Controversial AI Launch

Updated

Updated · stereogum.com · Jul 1

Ninajirachi's 'All I Am' Lands in Meta Glasses Ad as Kylie Jenner Fronts Controversial AI Launch

1 articles · Updated · stereogum.com · Jul 1

Ninajirachi's track “All I Am” was used in Meta’s new AI glasses commercial featuring Kylie Jenner, a campaign that aired during the World Cup last week.
Fan backlash quickly followed, with Kylie Jenner and Ninajirachi supporters attacking the glasses on social media over privacy and surveillance concerns.
Meta is positioning the device as its first Meta-branded glasses line—still made by EssilorLuxottica—and says the product is built around an all-day AI assistant.
The criticism echoes broader warnings: more than 70 civil-rights and advocacy groups said in April that facial-recognition-enabled AI glasses could endanger immigrants, LGBTQ+ people and abuse survivors.

Sources

Why are millions buying Meta's AI glasses despite widespread warnings about surveillance and privacy risks?

As AI glasses normalize constant recording, are we losing our right to be anonymous in public?

With documented wrongful arrests, can facial recognition in consumer tech ever be made truly safe for everyone?

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