CAA Urges Meta to Switch Muse AI to Opt-In as Public Instagram Profiles Face Default Use
Updated
Updated · Hollywood Reporter · Jul 9
CAA Urges Meta to Switch Muse AI to Opt-In as Public Instagram Profiles Face Default Use
3 articles · Updated · Hollywood Reporter · Jul 9
Summary
Creative Artists Agency publicly pressed Meta to change Muse Photo and Muse Video from opt-out to opt-in, saying creators’ names, likenesses, voices and work should not be used without documented consent.
Meta said public Instagram profiles are included by default unless users opt out, and other users can draw on those accounts to generate new AI content — a setup CAA says leaves celebrities and creators exposed.
CAA called for default protection, clearer AI-generated disclosures, tools to monitor and restrict usage, and fast takedowns of unauthorized content or implied endorsements.
The agency’s stance reflects broader Hollywood concern over generative AI: CAA already maintains a digital-likeness vault for clients, and the dispute echoes OpenAI Sora’s troubled launch, which later shifted to opt-in after backlash.