French Parliament Passes Fast-Fashion Bill With Fees Up to 20 Euros, Targeting Shein and Temu
Updated
Updated · FRANCE 24 English · Jun 29
French Parliament Passes Fast-Fashion Bill With Fees Up to 20 Euros, Targeting Shein and Temu
3 articles · Updated · FRANCE 24 English · Jun 29
Summary
French senators approved the revised bill after the lower house backed it last week, clearing parliament for measures aimed at ultra-fast-fashion platforms including Shein, Temu and AliExpress.
The legislation would impose a per-item levy that could rise to 20 euros by 2030, capped at 50% of a product's pre-tax price, with part of the money funding textile collection and recycling.
Ultra-fast-fashion brands would also face an advertising ban — including influencer promotions — and must post messages encouraging reuse and repair, though enforcement remains uncertain.
The bill was narrowed to fit EU rules, drawing criticism for largely sparing Zara, H&M and Kiabi even as supporters argue it is a first step against a textile sector responsible for nearly 10% of global greenhouse gas emissions.
As France targets Shein, will European rivals like Zara and H&M be forced to confront their own environmental footprint next?
With new EU duties and a French ad ban, is the era of the five-euro dress from Shein and Temu over in Europe?
France Targets Ultra-Fast Fashion in 2026: New Law Adds €2–€3 Per-Item Fees, Advertising Ban, and Eco-Score to Curb Imports from Shein and Temu
Overview
In June 2026, France passed a landmark law targeting online ultra-fast fashion retailers like Shein, Temu, and AliExpress. This legislation builds on earlier measures, such as a 2 euro per-item fee on low-value imports from outside the EU, which immediately raised prices for French consumers. The new law aims to curb rapid consumption cycles, reduce environmental harm, and encourage more sustainable shopping habits. By increasing costs and requiring companies to promote responsible consumption, France hopes to slow the spread of disposable fashion and set a new standard for sustainability in the industry.