Disney Launches 24-Hour Broadcast for America's 250th Anniversary as ABC Airs 2-Hour Special
Updated
Updated · abcnews.com · Jun 29
Disney Launches 24-Hour Broadcast for America's 250th Anniversary as ABC Airs 2-Hour Special
3 articles · Updated · abcnews.com · Jun 29
Summary
Disney rolled out a 24-hour cross-platform broadcast for America’s 250th anniversary, running July 3-4 across all 50 states and paired with a two-hour ABC primetime special on June 29.
The initiative spans ABC, Disney+, Hulu, National Geographic, FX, Freeform, ABC News Live, ESPN and local ABC stations, with David Muir leading coverage and Diane Sawyer, Robin Roberts and George Stephanopoulos among featured anchors.
Disney framed the effort as a company-wide “Disney Celebrates America” campaign, adding live events in Nashville and special experiences at Walt Disney World and Disneyland Resort.
ABC tied the programming to Americana storytelling, spotlighting the Slinky’s accidental 1943 invention, its 1945 debut at Philadelphia’s Gimbel’s and its later revival through Pixar’s “Toy Story” franchise.