Target Launches Beauty Studio in 600 Stores With 80 Prestige Brands
Updated
Updated · NBC Chicago · Jun 30
Target Launches Beauty Studio in 600 Stores With 80 Prestige Brands
3 articles · Updated · NBC Chicago · Jun 30
Summary
More than 600 Target stores and Target.com will get a new Beauty Studio this fall, replacing the Ulta Beauty shop-in-shop concept that ends this summer.
Eighty-plus global prestige brands are planned for the reworked section, including more than 60 brands Target has not carried before, as the retailer pushes deeper into higher-end beauty.
Target said the format will add exclusive launches, beauty-specific Target Circle rewards and new staffing and operating models aimed at giving shoppers more service in the category.
August 2026 marks the end of Target's six-year Ulta partnership, and executives are positioning the in-house studio as the next step after 10 straight years of beauty growth.