Target Names Isaac Mizrahi Creative Director at Large for Fashion Revival as 75% of Home Decor Turns New
Updated
Updated · The Associated Press · Jun 15
Target Names Isaac Mizrahi Creative Director at Large for Fashion Revival as 75% of Home Decor Turns New
3 articles · Updated · The Associated Press · Jun 15
Summary
Target created a new creative director at large role for Isaac Mizrahi, bringing back the designer who first partnered with the retailer in 2002.
Mizrahi will mentor Target designers, advise on product design and innovation, and help secure new partnerships alongside senior vice president of design Gena Fox.
The hire is part of CEO Michael Fiddelke’s broader turnaround after he took over in February, with leadership reshuffles and outside recruits including a Walmart executive for the supply network.
Target is pushing a wider merchandise refresh—75% of its decorative home assortment will be new—as it tries to rebuild its reputation for stylish value.
The move follows May results showing Target’s biggest comparable-sales gain in four years, though the retailer still issued a cautious outlook.