Updated
Updated · Fox News · Jun 30
U.S. Supplement Use Climbs to 60% as Multivitamin Intake Falls to 31%
Updated
Updated · Fox News · Jun 30

U.S. Supplement Use Climbs to 60% as Multivitamin Intake Falls to 31%

2 articles · Updated · Fox News · Jun 30

Summary

  • A 25-year analysis of more than 63,000 U.S. adults found overall supplement use rose to 60% in 2023 from 51% in 1999, while multivitamin use slipped to 31% from 35%.
  • Adults 65 and older drove much of the increase, with supplement use in that group jumping to 78% from 62%; use was also higher among women and people with more income, education and insurance.
  • Vitamin D, zinc, magnesium, vitamin B12 and Turmeric posted some of the biggest gains as consumers shifted toward products tied to immune support, gut health, skin, joints and other targeted goals.
  • Researchers said the study tracks what Americans are taking, not whether those products work, while nutrition experts warned the fast-growing market remains loosely regulated and urged third-party-tested supplements.

Insights

As Americans abandon multivitamins for trendy supplements, is the unregulated 'longevity' market creating a hidden health crisis?
With only 1 in 4 users consulting a doctor, who truly regulates what's inside your daily supplements?
Weight-loss drugs are surging in popularity, but could they be creating a new nutrient deficiency crisis?