Mattel Launches $150 KPop Demon Hunters Toy Line as Netflix Sequel Targets 2029
Updated
Updated · Revista Merca2.0 · Jun 28
Mattel Launches $150 KPop Demon Hunters Toy Line as Netflix Sequel Targets 2029
3 articles · Updated · Revista Merca2.0 · Jun 28
Summary
Mattel has put a new KPop Demon Hunters merchandise line on sale through Mattel Creations, spanning character dolls, Little People sets, UNO cards and a Hot Wheels Porsche 911 GT3 R.
Prices run from $7 for the themed UNO deck to $150 for the HUNTR/X Rumi, Mira and Zoey 3-pack, with a $90 Demon Jinu collector doll among the higher-end items.
The lineup centers on movie characters including Rumi, Zoey, Mira, Jinu and the Saja Boys, with multiple fashion and singing dolls plus group collectible sets.
The release builds on the movie's popularity and arrives as Netflix has already confirmed KPop Demon Hunters 2, though current projections point to a 2029 premiere.
Creative plans for the sequel call for a broader story beyond Rumi, expanding other characters' roles and the franchise's demon-hunter mythology.