Mattel Opens $33 KPop Demon Hunters Doll Preorders, Shipping Starts July 31

Q: Why must fans wait until mid-2027 for the premium Demon Jinu doll after pre-ordering it now?

Fans must wait until mid-2027 because the premium Demon Jinu doll is a later-wave collector release with a much longer production schedule than the standard dolls. Mattel lists the fan-selected Demon Jinu figure as shipping on or before June 4, 2027, while the regular singing and fashion dolls begin shipping between late July and October 2026. That gap indicates the premium version is being handled differently from the mass-market releases now going up for pre-order. The product itself is also more elaborate. The $80 Demon Jinu doll is a 12-inch collector item with 14 points of articulation, rooted hair, yellow eyes, and deluxe Korean-inspired costuming based on his “Your Idol” performance look. Items at that level are commonly produced on extended timelines because they require more detailed design, approvals, manufacturing, and shipping coordination. The searched material also notes that Mattel uses terms for similar premium figures that suggest they may be made to order or still in development when pre-orders open. In practice, that means fans are reserving the doll now while Mattel completes production, which explains why delivery is pushed to mid-2027.

3 articles · Updated · Forbes · Jun 25

Mattel has put its first KPop Demon Hunters dolls on presale, with singing versions of Rumi, Mira and Zoey priced at $33 and set to begin shipping from July 31.
The launch also includes $27 fashion dolls of Rumi, Mira, Zoey and Jinu, with most slated for late July or Aug. 7 delivery, though Rumi’s fashion doll is listed for Oct. 9.
Each singing doll carries three clips from “Golden” and wears the song’s performance outfit, while the fashion line dresses HUNTR/X in demon-hunting gear and Jinu in his “Soda Pop” look.
Mattel is rolling out the line eight months after Netflix named it master licensee for dolls and related merchandise tied to the animated musical.
The merchandise push follows the film’s first anniversary and a strong awards run, including 2026 Oscars for Best Animated Feature and Best Original Song, plus four American Music Awards in May.